2009 Keep Drama Off The Roads winner announced
Amy Driver from Ballyjamesduff in County Cavan, won the grand prize of €3000 for her film, entitled 'Take It Back'. Amy was presented with her cheque by TV Presenter Baz Ashmawy and Setanta Insurance General Manager Deirdre McLoughlin, at a glittering award ceremony in Dublin's Light House Cinema on Monday 22nd March 2010.
Amy said: "Myself and my team worked so hard on 'Take It Back' and loved every minute of putting it together. Our hard work has clearly paid off. We're absolutely delighted that the film has been chosen as the winner and really hope that it raises awareness of the issues surrounding drug driving."
Amy beat off competition from four other finalists from all over Ireland; students from Errigal College Transitional Year in Donegal, Limerick filmmakers Michelle Ryan and Noel Byrne, students from Cork City Learning Support Services and Dublin City University multimedia students Diarmaid Keane and Shane W Brennan who were all awarded the runners up prize of €300.
Setanta Insurance launched Keep Drama off the Roads in November 2009 to encourage young people to recognise the devastating effects of drug driving and underpin the company's mission of changing insurance for good.
In 2008, almost 1,800 tests were carried out on motorists suspected of drug driving with around three quarters of them proving positive.
Competition judges including Baz Ashmawy, Deirdre McLoughlin, film director Nathan Camponi and Jenny McLoughlin from the Road Safety Authority admit the decision was a difficult one, but felt the winning film answered the brief and reflected the essence of the campaign.
Mike Matthews, CEO, Setanta Insurance said: "We set our entrants a tough task in putting these films together and all of our finalists rose to the challenge. However Amy and her film 'Take It Back' were clear winners, using creativity and innovation and a real flare for film making to drive home the message that drugs and driving don't mix.
"Keep Drama off the Roads has been a huge success; I'm confident that our message will get through to young drivers and make them think before they get behind the wheel."
To view the winning film, the finalists and the official Keep Drama off the Roads movie created by director Nathan Camponi, please visit the campaign's official YouTube Channel www.youtube.com/setantakdotr
 Medical Bureau of Road Safety.